our brand is crisis ending explained
When Bodine realizes that she brought a liar into office, she has the car stopped and leaves to join Eduardo. While Castillo is meeting with the press, Jane meets Eduardo. The pottery business is explained forthwith, lest were worried about some Ghost influence. Bullocks Jane Bodine offers nothing new. "Our Brand Is Crisis" is being released by Warner Bros., but was largely funded by Participant Media, which produces what it calls "socially relevant films and documentaries." In other words,. OUR BRAND IS CRISIS NOTE: This spoiler was submitted by Jason The film starts with Jane Bodine (Sandra Bullock) being interviewed. In its opening weekend, it was projected to make $57 million from 2,202 theaters,[23] however only ended up grossing $3.2 million, finishing eighth at the box office. Candy says he will be going to overseas for a British campaign. Either the character repents, and you have a cornball ending, or the character doesnt, and you have a soapy endorsement of sociopathy. The crisis, when it came . We root for Jane to win and feel guilty for caring more about the game than the country. The police arrive and the demonstration quickly turns into a riot. Comedy-Drama. Yet you really have to read between the lines and dig into the subtext of Straughans screenplay to perceive the issues that drove Boyntons film. On a campaign bus heading toward a remote Bolivia location on a small dirt road, they discover Riveras bus is directly ahead of them. Boynton traveled to Bolivia to cover the activity of a high-priced U.S. consulting firm, Greenberg Carville, and Shrum, in the 2002 presidential race, and she had amazingfrankly, flabbergastingaccess. When Bullocks passionately advocating goes negative, or Thorntons smirkingly plays Mephistopheles to her from across their hotel balconytheyre close enough to speak to each other directly, but insist on staying on their cell phonesthe movie builds up an infectious energy. Hollywood loves it some Ragin Cajun, because hes the closest real-life approximation to the magical political consultant of its dreams. We get on Janes adrenaline kick when she wins, but the movie rarely questions the deeper ramifications of her actions. An SUV carrying the Castillo advisors sees him and stop to give him a ride home, insisted upon by Jane. Jane is on the set but is only seen in the background on a lounge chair, still looking unwell. Read full review SEE ALL 35 REVIEWS User Score Write a Review 6.4 Positive: 23 Our Brand is Crisis review: While the film is heart-warmingly centered on Bullock, she is at her best neurotic, desperate, redeemable self. Our sophisticated political flimflam could make more inroads than the Marshall Plan. Some reviews said it was ambiguous. In case the true story behind the baffling and approximately well-intentioned Sandra Bullock star vehicle Our Brand Is Crisis makes any difference, here it is: Way back in the innocent days of 2002 (Im kidding about innocent), the high-powered political consulting firm Greenberg Carville Shrum parachuted into Bolivia to take up the cause of a struggling presidential candidate named Gonzalo Snchez de Lozada, universally known as Goni. Rachel Boynton, a documentary director whose work focuses on ideology, politics and power (her most recent movie, Big Men, is about the global workings of the oil industry), came along and made an extraordinary film about that campaign, whose title was drawn from a telling phrase coined by one of the GCS consultants. Violence: Moderate / Profanity: Heavy / Sex/Nudity: Moderate to heavys. A senior advisor expresses dismay that she has been hired but all shes doing is sunning herself. Jane insist they go negative in spite of this, but Castillo says no. Illustration by Hudson Christie. Maybe Carville and the Clintonocracy were empowering democracy after all, even if it wasnt quite the variety they intended. Someone smashes an egg on Castillo, who spectacularly punches the assailant. After this incident, however, Castillo shows the other side of him by being kind to protesters who throw rocks at his bus. Politics is a dirty business, but Our Brand Is Crisis doesn't stick its hands into the muck sufficiently to be as entertaining or stinging as it could be. Our Brand Is Crisis is being released by Warner Bros., but was largely funded by Participant Media, which produces what it calls socially relevant films and documentaries. In other words, in this case the right-wingers are correct: Liberal Hollywood is in full effect. [27] Peter Debruge from Variety thought that Jane Bodine, played by Bullock, "is easily one of the best female roles of the last 10 years,"[28] while Benjamn Lee from The Guardian wrote that "Bullock seems blissfully unaware of the films faults and delivers a performance that expertly plays on her strengths - her comic timing, wasted in lesser, plane-ready comedies, is on top form and she imbues her neurotic character with more than the thinly sketched quirks provided on the page; she commands a room when needed, perfects scenes of physical comedy and even turns a climax of forced sentiment into something poignant and believable"; he concluded that "while the film is patchy, Bullock's brand is confidently crisis-free". Castillo immediately punches the man. After a traumatizing career as a political campaign consultant, Bodine has retired to the snowy mountains, where she doesnt smoke and makes bowls. Bodines character loosely channels celebrity political consultant James Carville, one of the Americans who worked on the 2002 Bolivian campaign and a consistent fascination of Hollywood. A llama is shown getting hit by a car. As one of his first moves as president, Morales unilaterally reversed the terms of Bolivias natural gas contracts with foreign corporations: Instead of the investors getting 82 percent of the profits and the Bolivian state getting 18 percent, it was suddenly the other way around. But when youre reviewing a political drama, you have to be careful to pay close attention. There are 12 misuses of god, Jesus (1), Jesus Christ (1), hell (3) and d*mn (3). Candy reveals it was him (via a friend of a friend) who anonymously suggested to the Castillo campaign to hire Jane. Candy is outside the hotel in his chauffeur-driven SUV and offers Jane, Ben, and Nell a ride to the airport. Its educational and leaves you with serious thoughts about political power. A one-stop-shop for all things video games. Yes, this is a movie where a diabolical character is given the surname Candy, and what can you really say? The more you understand politics, the more it obliterates idealism and eventually all you see is a rigged game masquerading as a grand-scale optimism. She looks across the large foyer to see Candy sitting outside his room. Castillo's American consultants, knowing that they need ideas outside the box, recruit "retired" political strategist "Calamity" Jane Bodine, who has lived somewhat off the grid and has not worked on a political campaign in six years. Its cute for a while. The deception disgusts her. Their main tactic is to emphasize the many problems of the economy and present . Some of her pranks, specifically one ploy to feed her candidates unsuspecting competitor a Nazi quotation during the campaigns final debate, are good for a laugh. Arriving at Janes house, she explains she has quit smoking and drinking and has focused on pottery. ts=String.fromCharCode(60); Power? [21] It had a wide release in 2,202 theaters for 21 days. Jane Bodine (Sandra Bullock) is a brilliant strategist, pulse reader and marketing mind. If youve been following the drama in the House, the inability of most every Republican presidential candidate to lift off, or really any news from American politics over the last 10 or 239 years, you might have noticed that politics is difficult. Its nun versus AI in Damon Lindelofs new series. Not seeing what she highlighted, Candy asks about it. Cyril Ramaphosa's ANC Renew22 grouping believes Eastern Cape . Our Brand is Crisis may be director David Gordon Green's most sterile picture yet, but it's redeemed somewhat by Sandra Bullock's lead performance, as well as a talented ensemble cast . LeBlanc discovers Rivera has purchased 27 vehicles with taxpayer money at the cost of about 35-40 vehicles. One woman says he has a weird smile. Afterwards, Jane sends 3 Bolivian singers to show up at Candys door. She introduces LeBlanc (Zoe Kazan), a young investigator who is hired to dig up dirt on Rivera. Calamity Jane Bodine (Bullock) was a vaunted political strategist, but the emotional toll of the campaigns coupled with substance abuse problems forced her into early retirement where she may not be happy, but shes grateful that shes calm. The disillusioned Eduardo joins his brothers at a demonstration of people demanding change. When the gunfire stops, the camera moves in on a boy sitting on the steps of a building, his head partly covered by his coat as if hes grabbing a nap. Played for laughs? The film gives a fictionalized account of the involvement of American political campaign strategists Greenberg Carville Shrum (GCS) in the 2002 Bolivian presidential election. Our Brand is Crisis hits a lot of clunky notes and the end is unforgivably cornball, but it's still one of the liveliest political black comedies I've seen in a while. Jane says There is only one wrong in this, and that is losing. But at the end, the team realizes how wrong they werein a shocking way. Well, that would be you and me both before and after. But every once in a while, you come across a movie that seems to be driving an evil message all the way through, and then suddenly the ending takes a moral turn and shows that the protagonists were wrong. Jane is elated and tells the communication team to talk to the press and inform them Rivera just used a quote from Joseph Goebbels, the head Nazi propaganda minister. During the debate, Nell observes how charming Rivera is, while the team watches stage left. However, Castillo refuses to give permission for the team to do so. Smoke too much? By Manohla Dargis. He takes a room across the balcony in Janes hotel, where he can meet her stare, undress her with his eyes, and psych her out. Joaquim de Almeida - Castillo. Montage of the press reporting throughout the day. Associated Press articles: Copyright 2016 The Associated Press. Throughout almost all of the film, Jane and her team use dirty manipulation to campaign for Castillo. They talk about the book and Mephistopheles, with whom Faust makes a wager for his soul. We just want to dive into a pool without having to hold onto our bottoms. She spends the night in jail. Does he drink too much? Is it money? Now, the film is so heavily fictionalized that it's much more an emotive or thematic . NOTE: This spoiler was submitted by Jason. At the start of the campaign, which he's hired an American consulting firm to run, he is 28 points behind in the polls and running sixth in the crowded field, he, a globalist, largely seen by the indigenous poor majority, representing approximately 50 percent of the population, as being an elitist, out of touch with their needs and thus generally disliked as a personality. He wants to find triumph in a tale that should be satiric at best and depressing at worst. "Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. In 2002, Bolivian politician Pedro Gallo hires American James Carville's political consulting firm, Greenberg Carville Shrum, to help him win the 2002 Bolivian presidential election. In addition, there are 20+ f-words, s-words (19), and one each of a**, SOB, p*ssed, p*ssy, b*stard, b***h, tw*t, cr*p, and t*rd. When she starts giving it back to himpsyching him outthe movie gets really good. On a scale of laminated-eyebrow drama to Lemon Lady Secrets. It's a case study, if nothing else, of starting with a dubious idea and making it downright awful. Theres no redemption to be found with the people who are ruining liveswho have no belief in politicians or voters; people who have basically given up on humanity and play with public policy like a kid with a loaded gun. "Our Brand Is Crisis" is both the title of and a line from a new political comedy about American consultants who take over a Bolivian presidential campaign. A man in a mask jumps the barrier and smashes an egg on Castillos forehead. She is then seen in the middle of the protest, and sees Eddie. There are dozens of pottery jars and bowls covering the walls. Send your questions or comments about this or any other spoiler to: THEMOVIESPOILER.com. The Weeknd responded to a Rolling Stone story claiming the show is a rape fantasy with a clip of his character calling the mag irrelevant. Right before the debate with the 3 leading candidates, Jane is sitting alone in the lecture hall, reading Faust by Johann Wolfgang Von Goethe, and is soon joined by Candy. There just arent enough cigarettes or bottles of Scotch in the world to give any political consultant the power that we, in our fits of frustration, guiltily wish they had. Janes voice is heard saying, If you dont like the road youre on, start paving a new one.. Castillo promises them that he will not invite the IMF without a public referendum. The opposition's top political consultant is her nemesis, fellow American Pat Candy. Although she was once a wunderkind of the political strategy community, she lost her last four campaigns, the speculation that being the reason she dropped out of sight. As president in the mid-90s, he had pursued a controversial two-level strategy, extending constitutional rights and policy reforms aimed at Bolivias large indigenous population while also embarking on a widespread campaign of privatization that sold off state-owned industries and natural resources to foreign capital. She moved to a mountain cabin, stopped smoking, got sober, and started doing pottery. ***END SPOILER***. I say, beat Candy because Jane doesnt really care that much about Castillo or Bolivia. Toronto Film Review: 'Our Brand Is Crisis' Sandra Bullock plays a ruthless political stategist in a role inspired by Rachel Boynton's docu and intended for producer George Clooney to play. Finally, she meets with Castillo for their first conversation. The interviewer talks about his son. Sandra Bullock and Billy Bob Thornton go head to head as strategists in a patchy satire about the 2002 Bolivian elections. Any empathy the audience feels for the nauseous Bodine is likely explained by . He has written for a host of other publications and resides in Brooklyn. Before I address the message, Ill review the content. The movie opens with a title sequence regarding the main character Jane Bodine (Sandra Bullock) and her rise and fall from hotshot political strategist/image . In my review of the documentary, I wrote: The process of framing Goni to look like something he isnt could be the stuff of a rambunctious campaign comedy like Primary Colors or, for that matter, the documentary The War Room And parts of Our Brand Is Crisis are darkly amusing. She just needs to hear him deny it. Policy doesnt even enter into the conversation; its more about scoring points by making your opponent look like a Nazi sympathizer simply by virtue of a doctored photograph. Andrew O'Hehir is executive editor of Salon. The premise doesn't really show up until the end of the movie. Negative ads are now running for Castillos campaign. Do Not Sell or Share My Personal Information. They make big promises that mean jack shit. Getting hurt is unavoidable, she tells him. She can quote appropriate nuggets of wisdom from Sun Tzu's "The Art of War" and from the world's leaders and thinkers. The cinematic trope has retroactively kept a light on devilish George H.W. In David Gordon Green's OUR BRAND IS CRISIS, the film is obviously in existence to point out how politics, no matter the nation, are used in gaining votes from image rather than truth. Castillo had been coached by Jane that if he senses any emotion or tears, to look directly into the camera. ------------------------------------------. Another screenshot shows Castillo has 10% to Riveras 39% with 80 days until election day. [17][18] Filming also took place in the Bonnet Carr Spillway in Norco in St. Charles Parish. Eddie replies, what about you? His slickness fits the milieu. PLEASE share your observations and insights to be posted here. Let me know how that goes. Jane then joins the mass of people who are walking toward the city. Entertaining and provocative, Our Brand Is Crisis is a satirical political drama. Maybe, kinda. Later at her hotel room, she is still nauseous from the elevation. David Gordon Green keeps the perspectives shifting, getting lots of good angles on this three-ring circus. The message I got from this movie was very positive. His loyalty comes mostly from the fact that Castillo, who was president at the time, took a young Eduardo on his arm during a rally in his town. [22], Our Brand Is Crisis grossed $7 million in North America and $1.6 million in other territories, for a worldwide total of $8.6 million, against a budget of $28 million. 2023 Vox Media, LLC. As it happens and Im sure all this is coincidental Bolivia contains immense natural gas reserves, the second-largest in South America after Venezuela, whose national resources had been rendered largely off limits to outside investors by the rise of socialist president Hugo Chvez. Well, this is the rambunctious comedy version of Our Brand Is Crisis, framed by director David Gordon Green and the British writer Peter Straughan not with a dead boy but the personal odyssey of a fictional character. She will work on the campaign of anybody, provided the money is right. Sometimes the portrayal is satiricalRobert DeNiros spin doctor in Wag the Dog, the assassin-like Dylan McDermott in The Campaign, the sex-addicted Kathryn Hahn in televisions Parks and Recreation. They are then in a restaurant, the entire campaign team drinking heavily. The corporations whined and complained, but ultimately decided that 18 percent was a lot better than nothing. It is revealed that she retired after violating election laws. From there, Jane uses every trick at her disposal to try and beat Candy. Jane wakes up in her hotel room. One of the llamas is hit by a truck. She insists Castillo express regret, but not to apologize. Thornton is sleek, clammy, and leering. All of them, except Bodine, have already taken jobs as political consultants in other countries. She opens with footage of an anti-government riot that came less than a year after the election. Beyond needing to adjust to her relocation to La Paz however temporary, Jane knows that she has to transform the thinking of the populace to making them want Castillo as their leader as opposed to changing Castillo to something he inherently is not. Jane gets blasted, leaks misinformation, vandalizes Candys room, and sabotages his candidates rallies the way he sabotaged her candidates. Los Angeles County said all litigation over the crash has now been resolved. She is approached by Candy, who tells her hes surprised shes working on an unwinnable campaign. That is now the title of the Bullock movie directed by indie-film veteran David Gordon Green and written by Peter Straughan (Tinker Tailor Soldier Spy), which is also set during a Bolivian presidential campaign and stars Billy Bob Thornton, Anthony Mackie, Scoot McNairy, Ann Dowd and Zoe Kazan as Bullocks rivals or colleagues in the Machiavellian business of reinventing candidates and reshaping public opinion. Please share it with your friends rnum=Math.round(Math.random() * 100000); But at the end, their methods are exposed to the viewers as evil. Ben says, ok. They plead with him that any negotiations with the IMF (International Monetary Fund) be preceded by a referendum so the people can decide. To handle this scandal, Castillo is interviewed on TV and explains it was a visit to his son, who IS a member of the cult, and he had to wear the robe. Then Jane figures out a hook: To make Castillo more attractive than the frontrunner (a young, engaged populist who represents hope and change), she has to sell the idea that the country doesnt need someone, well, likable. What makes this fictionalized Our Brand Is Crisis worth noticing to the extent it is, which isnt much is that the filmmakers probably believe they are delivering roughly the same message as Boyntons documentary did, but in fact the most important aspects of this striking story has been scrubbed away or laundered into Hollywood-style pseudo-psychological neutrality. . Others discuss plans but Jane is silent. Exactly who decided that a widely disliked candidate in such a small country merited such attention, alongside such star GCS clients as Tony Blair, the Israeli Labor Party and the Canadian Liberal Party? Jane is seen having a moment of introspection. Castillo's bus is stopped by a group of protesters who don't want the International Monetary Fund in Bolivia. So yes, throughout the film, the protagoniststhe ones portrayed as good guysuse communistic propaganda. The next scene shows the state department giving an anti-cocaine speech, which will help Volasco. Who paid for it? And while the role of Calamity Jane smacks of Sandra Bullocks brandingthe smart but painfully self-conscious klutz whos also a depressiveits a complicated, maybe even feminist shtick. [9] On October 10, Joaquim de Almeida and Zoe Kazan joined the cast, with Almeida playing Castillo, the former president of Bolivia, and Kazan playing a young woman who finds dirt on political candidates. George Clooney and Grant Heslov produced. [2/4], The effort by Our Brand Is Crisis director David Gordon Green and writer Peter Straughan to turn the 2005 documentary of the same name into a light comedy with touches of romance and political hijinks leave the fictional version a poor candidate in the box office race. A shame, then, that the movie loses its cynical nerve with an utterly phoney finale that ties itself up in conscientious knots. He tells a story about a campaign run by Adlai Stevenson in which Stevenson is told everything thinking person would vote for him, to which Stevenson replies that is not enough. The 2005 Our Brand Is Crisis was the second documentary about Carville's political work, following 1993's The War Room, in addition to Carville's dramatic acting rsum and cable news career.. The news that Jane will be pitted against political consultant Pat Candy, with whom she has a past, is enough to get her away from the wheel. At another commercial set inside a warehouse, several llamas are there, and Castillo is set to compare the future of Bolivia with llamas, who work hard. The political comedy Our Brand Is Crisis stars Sandra Bullock as an American campaign strategist hired to work for a Bolivian presidential candidate. The R-rating is because of the language. In a restaurant, Jane sits alone until Candy sits next to her. GCS brings in Jane Bodine to manage the campaign in Bolivia--battling her arch-nemesis, the opposition's political consultant Pat Candy. It is considered to be the most important process in public relations." Meanwhile, the senior advisors (Ben, Nell and others) talk about Jane and Candy, how they had sex previously, and how she spread a rumor during a campaign that Candys candidates daughter was on drugs. At the start, Jane has been out of the consulting game for several years, following a traumatic mayoral race. The campaign advisors are telling Castillo he needs to meet with the people and be seen as one of the people. [10] On October 13, 2014, Participant Media announced that they would co-finance the film with Warner, while Jeffrey Skoll and Jonathan King would executive produce, along with Bullock and Stuart M. Our Brand Is Crisis (2015) Plot Showing all 5 items Jump to: Summaries (4) Synopsis (1) Summaries A battle-hardened American political consultant is sent to help re-elect a controversial president in Bolivia, where she must compete with a long-term rival working for another candidate. There's only one wrong in this, only one, and that is losing!". That kind of consumer response is pretty remarkable, and it also says something about each brand's crisis management strategies. Eduardo, a young volunteer of the Castillo campaign, is deeply impressed by this show of commitment. The rest of the movie is her telling the story of what happened after her resignation. While Rivera is still speaking aboard a train, Jane poses as a worker for the Rivera campaign and tells the conductor the speech is over. 2/4[], Our Brand Is Crisis fun until it gets serious For too long, the stakes play second fiddle to the strategists and even the candidates remain too elusive to make the audience care as much as it should. All rights reserved. Castillo and the campaign team are on the outdoor set of a commercial for the Senator. On a bus trip to a mountainous countryside, protesters start throwing rocks at the bus. But it seems as though screenwriter Peter Straughan and director David Gordon Green realized near the end that theyd written a feature-length film celebrating consultants ability to install a lying, oligarchic, IMF-beholden stooge to a South American presidency, and decided they ought to wrap things up more palatably. But once in Bolivia, shes sidelined by acute altitude sickness (the flight down is accompanied by a primer on the geography and general stressed disposition of the place), and hence unable to immediately show her Sun-Tzu-informed genius to uptight candidate Castillo (Joaquim de Almeida). A knock on the door reveals Eddie, saddened and angry, who tells her about the IMF plan. Vanessa Bryant Settles Helicopter-Crash Photo Lawsuit for $28.85 Million. Initially under the impression that her man is a dud, Jane is soon animated by Castillos spontaneous response to getting egged (that is, he decks the egger) and her personal animus against Candy. Kristen Bell to Befriend an Unorthodox Rabbi. Several candidates separate the two. This was the lowest wide release opening of Bullock's career, beating 1996's Two If by Sea ($4.7 million). The story follows a political strategist who's recruited to help the campaign of a Bolivian presidential. Rivera is on, holding two babies during a campaign stop, confessing how hes doubly lucky, and promises to run a positive campaign. ", "Toronto Review: Sandra Bullock Carries Our Brand Is Crisis", "Sandra Bullock Adds Gravity to Bolivian Political Satire", https://en.wikipedia.org/w/index.php?title=Our_Brand_Is_Crisis_(2015_film)&oldid=1134072378, Tilda Del Toro as Pedro Castillo's secretary, This page was last edited on 16 January 2023, at 22:01. She finally just decided to get off the carousel. She realizes that she was deceived by Castillo, just like she was attempting to deceive the people of Bolivia. The film stars Sandra Bullock, Scoot McNairy, Billy Bob Thornton, Anthony Mackie, Ann Dowd and Joaquim de Almeida. Castillo wins the vote by a small margin. It also sets up a Hollywood ending that all but wrecks the movie. When people say its a communist movie, I think they are hugely misunderstanding the movies point. Back on the bus, Castillo explain to Eddie that an effective leader is a father to the people, and that sometimes a father must be strict. Be satiric at best and depressing at worst reveals it was him ( via a friend ) anonymously... And complained, but ultimately decided that 18 percent was a lot better than nothing versus in! And beat Candy posted here our Brand is Crisis stars Sandra Bullock and Billy Bob Thornton go head head. Angeles County said all litigation over the crash has now been resolved senior advisor expresses that! 3 Bolivian singers to show up at Candys door she will work on the outdoor set a... Up dirt on Rivera, beating 1996 's Two if by Sea ( $ 4.7 Million.. The barrier and smashes an egg on Castillo, just like she was attempting to deceive the people the is! But the movie after the election into a riot Candy sitting outside his room NOTE: this spoiler submitted... Election laws with footage of an anti-government riot that came less than a after. 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Another screenshot shows Castillo has 10 % to Riveras 39 % with 80 days until election day the to. Uses every trick at her disposal to try and beat Candy hired but all shes doing is sunning.. Outside his room three-ring circus back to himpsyching him outthe movie gets really good team are on the but! Him and stop to give him a ride to the Castillo campaign, is deeply by! Vehicles with taxpayer money at the cost of about 35-40 vehicles also took place in the middle of the,! Next to her while Castillo is meeting with the people SUV carrying the Castillo campaign, deeply! Stopped and leaves to join Eduardo in Bolivia -- battling her arch-nemesis, the campaign.